Living Every Day Like It’s Your Last
Do you live every day like it will be your last? I don’t either. But I’ve heard many people over the years talk about it. Katt Williams is one of those. Katt says:
“If you decide today like every day you live it’s your last for real…it will change your life.”
Watch it here and let me know what you think.
CEX Pricing Going Up
Content Entrepreneur Expo (CEX) pricing is going up at the end of the month. Register today to get the best price. The event is in Cleveland, Ohio August 24 -26, 2025.
All-star lineup this year includes yours truly, Ann Handley, Wil Reynolds, Jay Clouse, Chenell Basilio, Mark Shaefer and 30 more incredible speakers to teach you how to turn your content into a real business.
Check out the promo video here!
The Seven-Minute Method
I didn’t know what Quitter’s day was until I saw an Apple commercial about it last year.
Apparently, quitter’s day is held on the second Friday in January and is the day when most people who set resolutions for the new year officially give up on them.
Obviously not a real day as people start and stop things all the time, but I get the point. Change is extremely difficult, especially as entrepreneurs. To be a great creator we have to consistently do things over and over again for a long period of time before they become habit and just becomes part of who we are.
But getting there is a real challenge.
I had a great conversation with Phil Mershon on his event podcast (episode not released yet) a few weeks ago about this. Phil, who wrote a great book called Unforgettable, couldn’t find the motivation to write. This happened for a variety of reasons. There was COVID, the news was horrible and it was easy not to stay focused (I remember this vividly).
Then Phil received some advice and was told to stop overthinking it. Phil’s new goal became to write for just seven minutes a day. That’s it. Seven minutes. If you continue on, that’s fine, but you only have to do seven minutes. Phil thought, ‘anyone can do anything for seven minutes,’ so he gave it a try. A few months later he had a finished manuscript.
But the seven minutes can work with anything. Let’s say you want to work out. How daunting, right? Do I need a gym? How much do I have to do? What’s the right program?
Simplify it. Just pick a body weight routine and do seven minutes a day. That’s it. Anyone can do seven minutes.
Need to comment more on LinkedIn? Just try it for seven minutes.
Need more positive affirmation? Before you go to sleep, talk positively about yourself, to yourself, for seven minutes.
Having trouble reading? Anyone can read anything for seven minutes.
Maybe you want to stop drinking so much. The next time the opportunity arises, pause that thought for seven minutes. You can have the drink but wait seven minutes. Amazing things can happen during those moments.
And there’s science behind this. If you can do whatever you want to start or stop every day for 66 days, the odds are it will become habit and you won’t have to think about it after that. It will just be a thing you do.
So, stop complaining about what you aren’t doing or are doing. Use the seven-minute method to create habits and change your life for the better.
Breaking Out of the Simulation
One of my favorite movies of all time is Matrix starring Keanu Reeves.
If you aren’t familiar, the story is about a man who believes he is living in a simulation world, and works throughout the film to discover that he is right and there is actually a real world out there.
I don’t believe this is a movie. I believe this is the current world we live in.
Most people are living in a simulation world. They are in careers that have no future, in jobs they hate, in relationships that are broken, all the while complaining that someone or something else is to blame.
But that is not you.
You are reading this newsletter because you are striving for greatness. You believe that you have a job to do in making the world a better place. You want to take on projects that excite you and when you wake up in the morning, that excitement fuels passion, growth and, ultimately, financial and spiritual success.
And it won’t be easy. To succeed, we will need a training regimen.
Enter Timothee Chalamet.
Last month, Chalamet won the Screen Actors Guild (SAG) award for best actor for his portrayal of musician Bob Dylan. Upon acceptance, Chalamet had this to say.
“I know the classiest thing would be to downplay the effort that went into this role and how much this means to me, but the truth is this was five years of my life. I poured everything I had into playing this incomparable artist, Mr. Bob Dylan, a true American hero.
…I can’t downplay the significance of this award. Cause it means the most to me. And I know we’re in a subjective business, but the truth is, I’m really in pursuit of greatness. I know people don’t usually talk like that, but I want to be one of the greats. I’m inspired by the greats. I’m inspired by the greats here tonight. I’m as inspired by Daniel Day-Lewis, Marlon Brando, and Viola Davis as I am by Michael Jordan, Michael Phelps, and I want to be up there. So I’m deeply grateful. This doesn’t signify that, but it’s a little more fuel. It’s a little more ammo to keep going. Thank you so much.”
Chalamet is obviously driven, but what did he do to train for the role?
He learned to play guitar.
He became a historian of Bob Dylan, reading up on the musician to understand his childhood, his unique circumstances and how he immersed himself into New York culture.
He learned about 40 Dylan songs by heart.
He worked with a dialect coach to approximate Dylan’s nasal voice.
He worked with a singing coach.
He gained 20 pounds.
For you to be truly successful in a radically different future, you’ll need to be more like Chalamet.
That means finding your purpose. Taking that big why and turning that into real desire for creating something great. Then taking that desire and doing something every day (repetition) to complete a project that excites you.
That’s exactly what successful content entrepreneurs do (although anyone can use this). You define a niche that you excites you. You create information about that niche every day, week, month and year. Doing that separates you from the pack (most give up), and during this process, you build an audience. Once you build an audience that trusts you, the possibilities are endless. FYI, I wrote a book about it.
So, being more like Chalamet is some pretty great advice.
A Timely Resource
I’ve mentioned this before, but I highly recommend checking out the Nomad Capitalist site. The site’s mission is to help people create better tax situations and more choices through secondary citizenship.
I’ve been reading their material for a few years now. I believe the more choices we have now, the better off our families will be in the future.
Check it out when you can.