In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney’s launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing bubble: online advertising (H/T @karlyeh721), and how everything can be proven to work if you […]
221: Marketing Always Works (If You Leave Out Certain Data) Read More »
My son Joshua recently turned 18 and is now formally applying to colleges and universities. He used the Common App to make that happen. If you’re not familiar with the Common App, it’s a little miracle for applying to college. Instead of filling out separate applications to all the places in which you want to
To Differentiate, You Actually Have to “Be” Different Read More »
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that area. Joe believes that Twitter completely dropped the ball, and
220: Twitter’s Move Away from Political Ads a PR Stunt Read More »
I love my newsletter subscribers. Let me give you an example of why. I first met subscriber Rob Ristagno in 2016 at a Niche Media event. We’ve chatted a couple times on the phone since then, but I hear from Rob mostly when he responds to my newsletter. Last week I mentioned something in Random
Pull the Goalie on Your Decisions and Change Your World Read More »
In episode 219 of #ThisOldMarketing, Joe and Robert discuss the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California
219: Will New Regulations Help or Hurt Your Content Creation? Read More »
