This Old Marketing Podcast with Joe Pulizzi and Robert Rose
In episode 219 of #ThisOldMarketing, Joe and Robert discuss the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social media? Other news was dominated by government regulations. First, the boys unpack California […]
219: Will New Regulations Help or Hurt Your Content Creation? Read More »
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its Content Management System to large brands, paving the way for Jeff
218: Is the Death of Advertising Upon Us? Read More »
In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger’s statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let’s all just pause right to ponder that possibility. Then the boys dissect the new Recur network from ProfitWell…discussing the good, the bad and the
217: How to Launch a Show Network the Right (and Wrong) Way Read More »
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio content and podcasts still may be the best
216: Is Google Killing the Website? Read More »
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter’s decision to ban “state-run” media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, know their biggest liability is the created content on their platform. We are just now
215: The End of Social Media As We Know It Read More »
